Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By means of all of the final year’s lockdowns, location closures and other social distancing steps that governments have enacted and men and women have followed to gradual the spread of COVID-19, searching — and exclusively e-commerce — has remained a steady and vastly crucial services. It’s not just anything that we experienced to do it is been an critical lifeline for a lot of of us at a time when so tiny else has felt typical. Nowadays, a single of the startups that observed a big lift in its provider as a outcome of that pattern is asserting a significant fundraise to gasoline its progress.

Wallapop, a virtual market primarily based out of Barcelona, Spain that lets individuals resell their used items, or market objects like crafts that they make themselves, has raised €157 million ($191 million at recent rates), funds that it will use to proceed developing the infrastructure that underpins its provider, so that it can broaden the variety of men and women that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a significant bounce on the $570 million pricetag sources shut to the organization gave us in 2016.

The funding is getting led by Korelya Money, a French VC fund backed by Korea’s Naver, with Accel, Insight Associates, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also participating.

The company currently has fifteen million customers — about 50 percent of Spain’s web populace, CEO Rob Cassedy pointed out to us in an job interview previously these days — and it has managed a first rate No. four ranking among Spain’s shopping apps, according to figures from App Annie.

The startup has also lately been creating out shipping solutions, referred to as Envios, to help men and women get the things they are marketing to customers, which has expanded the range from local income to those that can be made throughout the place. About 20% of goods go by way of Envios now, Cassedy mentioned, and the plan is to proceed doubling down on that and related solutions.

Naver itself is a sturdy participant in e-commerce and apps — it is the business guiding Asian messaging large Line, among other digital properties — and so this is in component a strategic expenditure. Wallapop will be leaning on Naver and its technology in its own R&D, and on Naver’s side it will give the business a foothold in the European market at a time when it has been sharpening its method in e-commerce.

The funding is an intriguing change for a firm that has noticed some notable suits and commences.

Founded in 2013 in Spain, it swiftly shot to the leading of the charts in a market that has usually been sluggish to embrace e-commerce in excess of much more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a even bigger strategy to crack the U.S. marketplace with more funds in tow.

But by 2018, that strategy was shelved, with Wallapop quietly marketing its stake in the LetGo venture for $189 million. (LetGo elevated $five hundred million a lot more on its personal about that time, but its destiny was not to remain independent: it was sooner or later acquired by but yet another competitor in the digital classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two years targeted mainly on increasing in Spain fairly than managing right after organization more afield, and rather of developing the selection of goods that it may well market on its system — it does not promote food, nor operate with retailers in an Amazon-design marketplace play, nor does it have strategies to do something like transfer into movie or marketing other types of electronic providers — it has honed in especially on trying to boost the encounter that it does offer you to consumers.

“I expended 12 several years at eBay and observed the transition it produced to new merchandise from utilized items,” stated Cassedy. “Let’s just say it wasn’t the course I considered we need to take for Wallapop. We are laser-centered on unique merchandise, with the large vast majority of that secondhand with some artisan products. It is quite different from big box.”

It may possibly indicate that the organization has not ballooned and boomed in the way that so numerous startups may well, specially individuals fueled by hundreds of thousands and thousands in investment decision and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a regular presence in the marketplace, a single perhaps created on a more solid identity.

Wallapop’s expansion in the past yr is the end result of some certain trends in the industry that have been in portion fueled by the COVID-19 pandemic. learn more of them have assisted develop up a profile for the organization as a variety of upscale, digital automobile boot sale or flea marketplace.

Folks investing more time in their homes have been centered on clearing out room and acquiring rid of items. Other folks are keen to purchase new products now that they are spending far more time at house, but want to spend much less on them, perhaps due to the fact they are experiencing work or other financial uncertainty. Yet others have located on their own out of operate, or getting significantly less operate, and are turning to becoming business owners and making their personal goods to promote in a far more grassroots way.

In all of those situations, there has been a drive for a lot more sustainability, with folks putting significantly less waste into the entire world by recycling and upcycling items instead.

At the exact same time, Fb hasn’t actually made large inroads in the region with its Market, and Amazon has also not appeared as a menace to Wallapop, Cassedy mentioned.

All of these have had a huge effect on Wallapop’s organization, but it wasn’t always this way. Cassedy stated that the 1st lockdown in Spain saw enterprise plummet, as folks confronted extreme constraints on their actions, unable to go away their houses apart from for the most crucial obligations like purchasing meals or getting on their own to the medical center.

“It was a roller coaster for us,” he explained.


“We entered the calendar year with amazing momentum, really sturdy.” But he famous that the fall commenced in March, when “not only did it turn into not alright to leave the house and trade domestically but the put up place of work stopped delivering parcels. Our business went off a cliff in March and April.”

Then when the limits were lifted in May possibly, factors began to bounce back again much more than at any time just before, nearly right away, he stated.

“The economic uncertainty triggered individuals to look for out a lot more benefit, greater bargains, spending significantly less cash, and sure they had been clearing out closets,” he said. “We saw numbers bounce back again 40-fifty% growth yr-on-12 months in June.”

The big issue was no matter whether that development was a blip or there to say. He said it has continued into 2021 so much. “It’s a validation of what we see as long-phrase trends driving the organization.”

Naver has produced a big organization out of retaining sturdy regional emphasis in its items up to now, so in a way you could see it proceed that although nonetheless developing, by investing in another strong regional player. Despite the fact that it would seem Wallapop has a internet site in the U.K., it’s not some thing that it has pushed much as a organization.

“The worldwide demand from customers for C2C and resale platforms is increasing with renewed determination in sustainable usage, particularly by young millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a statement. “We agree with Wallapop’s philosophy of acutely aware usage and are enthused to help their development with our technology and create intercontinental synergies.”

I’ll also incorporate that it is heartening, as a customer, to see priorities like sustainability getting presented consideration, also. Ideally it is not just lip services but a legitimate recognition that this is anything that need to be inspired and backed.

“Our economies are switching towards a more sustainable improvement model right after investing in Vestiaire Collective last calendar year, wallapop is Korelya’s 2nd investment in the circular economy, although COVID-19 is only strengthening that development. It is Korelya’s mission to back again tomorrow’s European tech champions and we feel that Naver has a verified tech and solution edge that will assist the company reinforce its foremost situation in Europe,” extra Fleur Pellerin, CEO of Korelya Capital.